TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic marketing management: planning, implementation & control 
SN  - 0750659386
AV  - HF 5415.13  .W547 2005
PY  - 2005///
CY  - Amstersdam
PB  - Elseviere Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -