TY  - BOOK
AU  - Gupta, Sunil
AU  - Lehmann, Donald R.
TI  - Managing customers as investments: the strategic value of customers in the long run. 
SN  - 0-13-142895-0
AV  - HF 5415.55  .G959 2005  
PY  - 2005///
CY  - United States
PB  - Wharton School Publishing
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
KW  - Management
ER  -