TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising principles & practice
SN  - 0130477222
AV  - HF 5823 .W455 2004
PY  - 2004///
CY  - Singapore
PB  - Pearson Education Asia
KW  - Advertising
N1  - MC
ER  -