TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction 
SN  - 9812470891
AV  - HF 5415 .Ar735 2003
PY  - 2003///
CY  - Singapore
PB  - Pearson Education South Asia Pte, Ltd
KW  - Marketing
N1  - BSBA
ER  -