TY  - BOOK
AU  - Shrum, L.J. edited.
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion. 
SN  - 0805846417
AV  - HF 5827.9 .P78 2004
PY  - 2004///
CY  - New Jersey
PB  - Lawrence Erlbaum  Associate Publishers
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
N1  - Includes subject index; PSYCH
ER  -