TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0-13-121276-1
AV  - HF 5415  .K89 2004
PY  - 2004///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes glossary and index; BSBA
ER  -