TY  - BOOK
AU  - Farbey, A.D.
TI  - Handbook of successful advertising/
SN  - 81-242-0427-6
AV  - HF 5821 .F219 2004
PY  - 2004///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Advertising
KW  - Advertising campaigns
N1  - Includes bibliography and index; MC
ER  -