TY  - BOOK
AU  - Vivian, Jhon
TI  - The media of mass communication
SN  - 0205335403
AV  - P 90 .V53 2002
PY  - 2002///
CY  - Boston
PB  - A Pearson Education Company
KW  - Mass media
N1  - "includes index"; MC
ER  -