TY  - BOOK
AU  - Waller, David
TI  - How to prepare promotional plan
SN  - 0074706535
AV  - HF 5415.123  .W198 1999
PY  - 1999///
CY  - Australia
PB  - McGraw-Hill
KW  - Communication in marketing
KW  - Marketing
KW  - management
KW  - Sales promotion
KW  - planning
ER  -