TY  - BOOK
AU  - McCarthy, E. Jerome
TI  - Essentials of marketing: a global managerial approach 
AV  - HF 5415 .M378 1994
PY  - 1994///
CY  - USA
PB  - E. Jerome mcCarthy and Associates, Inc.
KW  - Marketing
N1  - BSBA
ER  -