TY  - BOOK
AU  - Storbacka, Kaj
TI  - Customer relationship management: creating competitive advantage through win relationship strategies 
AV  - HF 5415.5  .St74 2002
PY  - 2002///
CY  - Singapore : 
PB  - McGraw-Hill, 
KW  - Customer relations
KW  - management
N1  - BSBA
ER  -