TY  - BOOK
AU  - Bradley Gale T.
TI  - Managing customer value: creating quality and service that customers can see 
AV  - HF 5415.157 .G34 1994
PY  - 1994///
CY  - USA
PB  - Macmillan Inc.
KW  - Quality of products
KW  - evaluation
KW  - consumer satisfaction
KW  - Marketing
KW  - management
N1  - BSBA
ER  -