TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion: an integrated marketing communication perspective 
AV  - HF 5823  .B387 2009
PY  - 2009///.
CY  - Boston : 
PB  - McGrawHill
KW  - Advertising
KW  - Sales promotion
KW  - Communicatiion in marketing
N1  - BSBA
ER  -