TY  - BOOK
TI  - The First integrated marketing communications effectiveness awards 2005: winning case studies 
SN  - 9789711902254
AV  - HF 5415.12.P6 .F47 2006
PY  - 2006///
CY  - Manila
PB  - Cacho Publishing
KW  - Integrated marketing communications
N1  - BSBA
ER  -