TY - BOOK AU - Diola, Zenaida S. TI - Marketing a simplified approach: text and cases SN - 9789715848633 SN - 978971584 AV - HF 5415 .D621 2009 PY - 2009/// CY - Manila PB - C & E Publishing KW - Marketing KW - text and cases N1 - BSBA ER -