TY  - BOOK
AU  - Malhotra, Naresh
TI  - Fundamentals of marketing research: an applied orientation 
SN  - 9789810698058
AV  - HF 5415.2  .M29 2007
PY  - 2010///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Marketing research
N1  - BSBA
ER  -