TY  - BOOK
AU  - Storbacka, Kaj
TI  - Customer relationship management : creating competitive advantage through win-win relationships strategies
SN  - 007120458
AV  - HF 5415.5 .St74 2002
PY  - 2002///
CY  - Singapore
PB  - McGraw-Hill
N1  - BSBA
ER  -