an integrated marketing communications perspective Belch, George E. (George Edward) 1951- creator Belch, Michael A. text mau Boston McGraw-Hill Irwin 2009 8th ed. monographic eng

print

xxv, 838 p. : col. ill. ; 29 cm. MC George E. Belch & Michael A. Belch. Includes indexes. Advertising Sales promotion Communication in marketing HF5823 .B44 2009 659.1 9780071288699 0071288694 2008018250 http://www.loc.gov/catdir/toc/ecip0816/2008018250.html http://www.loc.gov/catdir/toc/ecip0816/2008018250.html DLC 080424 20140310182743.0 15274643