TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising
SN  - 9780071275439
AV  - HF 5821 .At681 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references (p. 653-672) and indexes; BSBA
UR  - http://www.loc.gov/catdir/toc/ecip077/2006103506.html
ER  -