TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0071188517
AV  - HF 5415 .D92 1999
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 649-656) and index; BSBA
ER  -