00870cam a2200277 a 450000100090000000300040000900500170001300800410003001000170007102000310008802000280011903500240014704000280017105000260019910000200022524500770024524600450032225000120036726000420037930000290042150400510045052100090050165000230051065000150053370000440054815915763OSt20140310182742.0090921s2010    nyua     b    001 0 eng    a  2009039009  a9780071081078 (alk. paper)  a0071081070 (alk. paper)  a(OCoLC)ocn320803664  aDLCcDLCdYDXdCDXdDLC00aHF 5415.3b.P468 20101 aPeter, J. Paul.10aConsumer behavior & marketing strategy /cJ. Paul Peter, Jerry C. Olson.3 aConsumer behavior and marketing strategy  a9th ed.  aNew York :bMcGraw-Hill Irwin,c2010.  a554 p. :bill. ;c27 cm.  aIncludes bibliographical references and index.  aBSBA 0aConsumer behavior. 0aMarketing.1 aOlson, Jerry C.q(Jerry Corrie),d1944-