TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts and cases 
SN  - 9780136120988 (casebound : alk. paper)
AV  - HD 30.28 .D385 2011
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - BSBA
ER  -