TY  - BOOK
AU  - Hackley,Chris
TI  - Advertising and promotion: an integrated marketing communications 
SN  - 9781849201452 (alk. paper)
AV  - HF 5823 .H122 2010
U1  - G 659.1  
PY  - 2005///
CY  - Los Angeles
PB  - Sage Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references (p. [311]-322) and index
ER  -