& supplemental aspects of integrated marketing communications Shimp, Terence A. creator text bibliography ohu Mason, Ohio Thomson South-Western 2003 6th ed. monographic eng

print

650 pages : ill. (some col.) ; 29 cm. Terence A. Shimp. Includes bibliographical references and indexes. Communication in marketing Sales promotion Advertising Direct marketing HF 5415.123 .Sh54 2003 G 658.8221 S6 2003 0030352711 2002071957 DLC 020520 20150112093444.0 49860010