01093cam a22003374a 4500 49860010 PILC 20150112093444.0 020520s2003 ohua b 001 0 eng 2002071957 0030352711 DLC DLC LVB HNK pcc HNKA HF 5415.123 .Sh54 2003 G 658.8221 S6 2003 Shimp, Terence A. 21733 Advertising, promotion : Terence A. Shimp. & supplemental aspects of integrated marketing communications / Advertising, promotion, and supplemental aspects of integrated marketing communications. 6th ed. Mason, Ohio : Thomson South-Western, 2003. 650 pages : ill. (some col.) ; 29 cm. Includes bibliographical references and indexes. Communication in marketing. 16435 Sales promotion. 4234 Advertising. 734 Direct marketing. 21734 yuk lcc BK .b8061968 14862 14862 0 0 lcc 0 SFU SFU SFU 2013-09-26 1 1 HF 5415.123 .Sh54 2003 SFU1521 2018-05-15 00:00:00 2014-12-01 1 2013-09-26 BK