TY  - BOOK
AU  - Traverso, Debra Koontz
TI  - Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known 
SN  - 0749432985
AV  - HD 62.7  .T781 2000 
U1  - MnSF 658.02  
PY  - 2000///
CY  - London 
PB  - Kogan Page
ER  -