TY  - BOOK
AU  - Wilmshurst,John
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - The fundamentals and practice of marketing
SN  - 0750609974
AV  - HF 5415 .W743 1995
U1  - MkSF 658.8  
PY  - 1995///
CY  - London, Boston
PB  - Butterworth-Heinmann
KW  - Marketing
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation."; Includes bibliographies and index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html
ER  -