TY  - BOOK
AU  - Leader, W.G.
AU  - Kyritsis, N.
TI  - Fundamentals of marketing
SN  - 0748703888
AV  - HF 5415 .L434 1990
U1  - MkSF 658.8  
PY  - 1990///
CY  - Tottenham Court Road, London
PB  - Hutchinson Education
KW  - Marketing
ER  -