TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John.
AU  - Makens, James.
TI  - Marketing for hospitality and tourism
SN  - 9812470522
AV  - TX 911.3.M3 .K87 2003 
U1  - HSF 647.940688 
PY  - 2003///
CY  - Upper Saddle River,  NJ
PB  - Prentice Hall
KW  - Tourism
N1  - Includes glossary and index
ER  -