01093cam a2200337 a 4500 ocm60518100 PILC 20150112093427.0 041115s2006 ohua b 001 0 eng 2004116550 9780324113808 DLC DLC EQO TXI BAKER BTCTA YDXCP LVB CVU pcc CVUA HF 5821 .Og35 2003 AdSF 659.121 Og9 2003 O'Guinn, Thomas C. 1025 Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 3rd ed. Mason, Ohio : Thomson/South-Western, 2006. 773 pages : colored illustration ; 29 cm. Includes bibliographical references and indexes. Advertising. 734 Advertising media planning. 759 Allen, Chris T. 1026 Semenik, Richard J. 1027 20071015/w/c;hc lcc BK 110907 126159 12470 220238 1 ybp COMB 99817537014 14214 14214 0 0 lcc 0 SFU SFU SFU 2013-07-16 1 HF 5821 .Og35 2003 SFU0893 2018-05-15 00:00:00 2015-10-26 1 2013-07-16 BK