TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9780324311327
AV  - HF 5821 .Og35 2006
U1  - AdSF 659.121  
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
ER  -