TY  - BOOK
AU  - Bovee, Courtland L.
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 9780256091960
AV  - HF 5821  .B62 1992
U1  - AdSF 659.1  
PY  - 1992///
CY  - Homewood, Illinois
PB  - Richard D. Irwin, Inc
KW  - Advertising
N1  - Includes index
ER  -