TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: An integrated marketing communication perspective 
SN  - 9780071235037
AV  - HF 5823  .B387 2004
U1  - G 659.1  
PY  - 2001///
CY  - New York
PB  - McGraw-Hill Companies, Inc
KW  - Advertising
KW  - Sales promotion
KW  - Communication - Marketing
ER  -