TY  - BOOK
AU  - Yoo, Jae-woong.
TI  - Effects of celebrity-organization congruence on audience attitudes, preferences and credibility ratings for Goodwill Ambassadors
PY  - 2013///
KW  -  Match-up hypothesis
KW  - Audience attitude
KW  - Credibility
KW  - Goodwill ambassador
KW  - Preferences
N1  - MC
ER  -