TY  - BOOK
AU  - Venkataswamy, Sudha.
TI  - Transcending gender: advertising fairness cream for Indian men 
PY  - 2013///
KW  - Advertising
KW  - Colonial memory
KW  - Communication
KW  - Fairness cream
KW  - Homosexuality
KW  - India
KW  - Metro sexuality
KW  - Snow white syndrome
N1  - MC
ER  -