00737nam a2200217Ia 4500008004100000100002000041245013000061260001100191300002100202440002700223521000900250650004200259650002100301650002200322650002500344650002000369650002000389942000700409999001900416952008400435140626s9999 xx 000 0 und d aShiera, Bernd.. aCustomer equity sustainability ratio :b a new metric for assessing a firm's future orientation /cBernd Shiera ... [et al.]. cc2011. a75 : 3, page 118 aJournal of Marketing  aBSBA aCustomer equity sustainability ratio. aCustomer equity. aFinancial crisis. aFinancial reporting. aSecuritization. aSustainability. cSE c121109d121109 001040aCLbCLcPERd2014-06-26l0pS0217r2014-06-26 00:00:00w2014-06-26ySE