TY  - BOOK
AU  - Shiera, Bernd..
TI  - Customer equity sustainability ratio: a new metric for assessing a firm's future orientation 
PY  - 2011///
KW  - Customer equity sustainability ratio
KW  - Customer equity
KW  - Financial crisis
KW  - Financial reporting
KW  - Securitization
KW  - Sustainability
N1  - BSBA
ER  -