TY  - BOOK
AU  - Chernev, Alexander..
TI  - Competing for consumer identity: limits to self-expression and the perils of lifestyle branding 
PY  - 2011///
KW  - Brand
KW  - Competition
KW  - Identity
KW  - Lifestyle
KW  - Preferences
KW  - Self-expression
N1  - BSBA
ER  -