TY  - BOOK
AU  - Srinivasan, Raji..
TI  - Should firms spend more on research and development and advertising during recessions?
PY  - 2011///
KW  - Advertising
KW  - Marketing metrics
KW  - Profits
KW  - Recession
KW  - Research and development
KW  - Stock returns
N1  - BSBA
ER  -