TY  - BOOK
AU  - Karniouchina, Ekaterina..
TI  - Do marketing media have life cycles? the case of product placement in movies
PY  - 2011///
KW  - Cumulative abnormal returns
KW  - Event study
KW  - Habituation-tedium theory
KW  - Hierarchical linear modeling
KW  - Marketing media life cycles
KW  - Movies
KW  - Product placement
N1  - BSBA
ER  -