TY  - BOOK
AU  - Selnes, Fred.
TI  - A comment on "balancing risk and return in a customer portfolio"
PY  - 2011///
KW  - Customer portfolio management
KW  - Financial portfolio theory
KW  - Market segmentation
KW  - Market-based assets
KW  - Return on marketing
N1  - BSBA
ER  -