TY  - BOOK
AU  - Homburg, Christian..
TI  - When should the customer really be king? on the optimum level of salesperson customer orientation in sales encounters
PY  - 2011///
KW  - Customer orientation
KW  - Customer satisfaction
KW  - Personal selling
KW  - Sales encounter
KW  - Salesperson performance
N1  - BSBA
ER  -