TY  - BOOK
AU  - Osinga, Ernst..
TI  - Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective
PY  - 2011///
KW  - Advertising
KW  - Kalman filtering
KW  - Pharmaceutical marketing
KW  - Stock price returns
KW  - Stock price volatility
KW  - Time-varying parameters
N1  - BSBA
ER  -