TY  - BOOK
AU  - Nath, Pravin..
TI  - Marketing in the C-suite: a study of Chief Marketing Officer power in firm's top management teams 
PY  - 2011///
KW  - Chief marketing officer
KW  - Control
KW  - Decision
KW  - Hierarchy
KW  - Influence
KW  - Integration
KW  - Resource
KW  - Sales
KW  - Top management team
N1  - BSBA
ER  -