TY  - BOOK
AU  - Bell, David..
TI  - From point of purchase to path to purchase: how preshopping factors drive unplanned buying 
PY  - 2011///
KW  - Consumer behavior
KW  - Poisson model
KW  - Retailing
KW  - Tobit model
KW  - Unplanned buying
N1  - BSBA
ER  -