TY  - BOOK
AU  - Yang, Xiaojing..
TI  - It's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption
PY  - 2012///
KW  - Consumer role
KW  - Experience consumption
KW  - Outcome
KW  - Process
KW  - Self-construal
N1  - BSBA
ER  -