TY  - BOOK
AU  - Fisher, Nicole..
TI  - Willingness to pay for cause-related marketing: the impact of donation amount and moderating effects 
PY  - 2012///
KW  - Cause-related marketing
KW  - Donation amount
KW  - Moderating effects
KW  - Willingness to pay
N1  - BSBA
ER  -