TY  - BOOK
AU  - Bruce, Norris..
TI  - Discovering how advertising grows sales and builds brands
PY  - 2012///
KW  - Advertising effects hierarchy
KW  - Discrete algebraic riccati equation
KW  - Dynamic factor model
KW  - Kalman filtering
KW  - Kalman smoothing
KW  - Mind-set metrics
KW  - Reversible jump markov chain monte carlo
N1  - BSBA
ER  -