TY  - BOOK
AU  - Bruno, Hernan..
TI  - Role of reference price on price and quantity: insights from business-to-business markets 
PY  - 2012///
KW  - Business-to-business
KW  - Loss aversion
KW  - Pricing
KW  - Reference price
KW  - Salesperson role
N1  - BSBA
ER  -