TY  - BOOK
AU  - Stephen, Andrew..
TI  - The effects of traditional and social earned media on sales: a study of a microlending marketplace 
PY  - 2012///
KW  - Copula model
KW  - Earned media
KW  - Multivariate time series model
KW  - Publicity
KW  - Social media
N1  - BSBA
ER  -